What is Streaming Audio
As digital advertising continues to evolve, streaming audio has emerged as a significant channel for marketers looking to reach engaged and diverse audiences. Streaming audio platforms like Spotify, Pandora, and Apple Music, alongside podcasts and internet radio, offer a unique opportunity to deliver targeted ads directly to listeners. The medium blends the immersive nature […]
Connected TV and Where It Belongs In Your Media Plan
In the ever-evolving world of digital advertising, connected TV (CTV) has emerged as a powerful tool for brands looking to expand their reach. With more people cutting the cord and shifting to streaming platforms, CTV provides a unique opportunity to engage with audiences in a personalized and highly targeted way. But how does CTV fit […]